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No hurrays for corporate trainings?
Add a pinch of gamification.
Tags: Frink  collaboration  usability  communication  gamification  online training  utilisation 
Corporate training has never called for excitement and hurrahs from employees, but rather resonates with bothersome, long and painful. However there’s a solution to improve that. How you ask? By adding some fun into the mix. Indeed, we’ve already seen how gamification can boost user adoption, let’s now look at the way it’s progressively reshaping training by making it more engaging and it less of a chore.
If you need a quick recap, gamification consists of using game mechanics and dynamics such as missions, badges, avatars, leader boards, levels and challenges in a process or activity. Integrated into user-friendly platform alongside courses, video lectures, and self-assessments tools such as tests and quizzes, these features can increase the appeal and effectiveness of educational and training activities.

Benefits in training situations
When properly implemented in corporate training, gamification principles offer multiple benefits. As humans are wired-up for playing games, giving employees chances to be the best learner is an incentive on itself. It motivates employees to voluntarily engage in the training process and thus helps getting higher level of commitment. A playful level of competition between employees also bolsters collaboration and communication among them, even when they’re spread in different offices across the world.

Moreover, using gamification features also improves learning completion rates and help employees retain more information. If the training is associated with fun and reward, users tend to gain more knowledge, learn advanced tasks and build new skills in an easy way. Embedded in a game-like framework, the new information is easier to absorb than in when force-fed to employees during webinars or formal training sessions. This effortless aspect of the learning process leads to better memorisation process of complex tasks.

Furthermore, games have feedback systems that not only let the players know how well they learn and improve, boosting personal satisfaction and gratification, but that also provide a swarm of data that can be analysed to strengthen organisational operations.

A few things to watch out when gamifying a training process
However, HR expert Jeanne C. Meister explains that defining a goal for gamifying a training process and identifying the core business issue matters a lot in the strategy. “For example, do you want to add gamification for learning as a way to have more learners complete their certifications or compliance programs? Or are you appealing to a growing segment of Millennials who express a desire for learning to be fun, engaging and highly collaborative?” she wrote in the Harvard Business Review.

It is equally important to maintain a healthy level of competition in the process, which is to say playful enough to motivate users, but not aggressive to the point of discouraging them to participate. For instance, resetting a leader board often can prevent its monopolisation by top users with scores impossible to beat that deter other employees to try. Last but not least, one must ensure there’s a good balance between the game features and the knowledge and tasks ratio, to the risk of distracting users from the original educational purposes of the training. When wisely used, gamification can be a powerful organisational tool.
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Editorial team: Manon Pierre, Claudia Kaefer
Gamification as a tool in training situations is available as the Frink Collaboration Academy. For more information please get in touch here.